07 | UX/UI Design: Seam Sew
Brief Summary
Utilising the insights gleaned from the previous project, create a UX/UI outcome for an e-commerce website or mobile application. Focus on fleshing out the core function of the e-commerce platform and concentrate on a specific user journey.
Project Deliverables
- Overall system functionality with a focus on a specific journey.
- A well considered and appropriate concept that compliments your CI project.
- Wireframes and structure layout of the site/app/etc.
- Final (digital) execution.
- Vertical narrative.
Design Strategy
The primary goal of the Seams Sew UX/UI project is to enhance user engagement and sustainability by seamlessly integrating an upcycling feature into the clothing website. Through a “Customize Your Clothing” feature, we aim to empower users to breathe new life into their wardrobe, fostering a sense of creativity and environmental responsibility.
The website promotes a sense of community for individuals to grow as a group and share their creations and templates.
Moodboard
A focus on enhanced creativity, other-worldly fashion and bold character to showcase the vibrant Seams Sew personality.
Proto-Persona
Process Work
High Fidelity Wireframe
Design System
